In the official Nvidia FAQ section, Nvidia highlights the following:

Q: Are there additional requirements for me to redeem my coupon?

Graphics Card Requirements- Some coupons can only be redeemed on selected graphics card. These coupons are typically tied to a graphics card purchase or promotional giveaway. Please make sure your graphics card is installed before redemption.

Q: Why must game bundle code redemptions be completed with a qualifying graphics card, desktop or laptop?
Game coupon codes offered as part of a qualifying GPU or PC purchase are intended for use by the purchaser. Redeeming the code on a qualifying system helps NVIDIA verify the game is redeemed by the purchaser. Please note that only one game copy can be redeemed per qualifying GPU.

This would mean that you are not able to give away or sell games you don’t want that came with your purchase. As they are unique to each GPU, you won’t be able to play those games on your PC if you get it from someone else. So be careful buying it within the community!

http://www.geforce.com/redeem-faq

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